What is going on?
The Dutch dairy sector has a strong market position in the world. This is mainly due to efficient production, high milk quality, well-organized chains, and the sector's innovative capacity. However, the international dairy market is highly dynamic, requiring the sector to become more demand-driven. Additionally, consumers and governments are imposing higher demands on food safety, animal welfare, the environment, and the landscape.
Maintaining our competitive position
To maintain and strengthen the international competitive position of the dairy sector, product differentiation, alternative applications of milk, greater cost awareness, further chain integration, and sustainability of the chain are necessary.