Consumers are increasingly interested in where the food they eat comes from, what's behind it, what's inside it and whether it's healthy. More people pay attention to the origin, processing and health value of their food. Our current Western diet is increasingly seen as one of the causes of diseases of affluence such as type 2 diabetes, cardiovascular diseases and mental disorders and thus growing demand for healthcare. It is a trend that affects the food industry.
The call for more biodiversity in grasslands, the introduction of new agricultural crops, the adjustment of production processes under pressure of cost price and sustainability are examples of factors that influence the composition of foodstuffs. Sometimes positive, sometimes negative.