Anatol, 24, is a third-year student with a unique part-time job as a chocolatier. He has always led an active lifestyle through handball and is currently spending a lot of time at the gym. What sets him apart from other students, however, is his vision to revolutionise the energy drink market.
The story behind Eternitea
As an energy drink enthusiast, Anatol appreciates the effects of well-known beverages but also sees the downsides, such as energy crashes and opaque ingredient lists. This led to the idea of Eternitea: a healthy alternative that provides long-lasting energy without the usual drawbacks. The drink is a fusion of premium teas, natural fruit blends, and nootropics. With his experience as a chocolatier, Anatol focuses on high-quality ingredients. Although he also considered a supplement brand, this venture appeals to him more.
Regarding the competitive position of his natural energy drink, he says, "Competing with industry giants like Red Bull won't be easy, but by being completely transparent about our ingredients and benefits, we can justify higher prices while building strong consumer trust."
The vision for Eternitea
Anatol's vision is to position Eternitea as the natural alternative in the energy drink market. He aims to inform consumers about the benefits of high-quality ingredients that provide long-lasting energy.
Eternitea carries social responsibility by donating 5 cents per can to environmental and social initiatives. All three flavors have been developed, but Anatol is still working on the flavor profiles for the Innovate Experience fair on October 18, where he can gauge customer reactions. Sample cans are ready for demonstration, while the final product is in the last stages of development.