It is not just hype, but the heart of everything we do. It permeates not only our teaching and research, but also our operations and collaborations. It is therefore by no means a coincidence that, since 2018, we have been named the most sustainable university of applied sciences in the Netherlands by the SustainaBul (the ranking of Dutch universities and universities of applied sciences in the field of sustainability). The ranking is based on the extent to which higher education institutions have integrated sustainability into their education, research and operations.